How to build Resilience into your Small Business

There’s no doubt about it, running your own business means you can be more flexible, more agile when life throws you curveballs.  

But what suffers most when we’re forced to roll with the punches?

Two Businesses for the Price of One

It’s often said that when we run our own business, we’re actually running two:  The business of today serving existing clients, and the business of tomorrow attracting potential new clients.

In the past, it’s been the “business of tomorrow” that’s suffered when the unexpected hits, but I’ve noticed something very different has happened this year.  

2022 has been the year of curve balls for me.  With the final relaxing of restrictions, illness after illness has struck our household (a result of having one Wildling in school and one in nursery, and immune systems that have become used to face masks, hand sanitiser and social distancing).  We’ve even had covid twice, despite being vaxxed to the max.

The latest disruption comes with the cost of multiple hospital visits as the hearing loss my Eldest Wildling suffered from when he was younger has returned with a vengeance.  (Again, thanks Covid). 

Building a Resilient Business

Despite all this, I’ve been able to keep up with the Business of Today.  Yes, there has been a certain amount of frustration and stress, but a great business support network has really helped.  (Plus a few all-nighters, and a couple of lovely and very understanding clients!).

But what about my Business of Tomorrow?

In previous years, at times like this my Business of Tomorrow has fallen by the wayside, leading to some very lean months and a lot of anxiety.  

But this year something remarkable has happened.

I’ve managed to build a certain level of resilience into my business which enables me to continue to be at the forefront of my business and keep up with many of my marketing activities, even when in reality I’ve taken a step back from my business to focus on my family. 


1. Branding and Templates

Last year I finally invested in getting my branding professionally sorted out.  It was a great experience, and has had a far-reaching positive impact.  Branding is much more than just a logo, and my rebrand came with a number of templates I could use on social media.  This templates included ones that could have photos dropped straight into them (read on!)…  

2. Marketing Plan and List of Ideas

My brand photography mentor has taught me how to plan my marketing campaigns a month or two in advance.  Careful planning means I know what I need to be shouting about in any given week, so I don’t have to think about what content to create.  I also keep a list of ideas for my email marketing, so putting together an email to send to my list is super quick.

3. A Bank of On Brand Images

The most powerful tool at my fingertips.  My own bank of on-brand images showing me, in my business, doing what I do, has been an invaluable resource this year.  It has enabled me to show up in my business in a genuine, authentic way, without stress and hassle.  My audience, my ideal clients, are still able to see me in my business, even when in reality I’m curled up on the sofa in my PJs cuddling a chickenpox-ridden toddler.  

These photos, above everything else, has made me far more resilient to the ups and downs of life, and the juggle of motherhood-and-business-owner.  I can produce a post in a matter of minutes to keep my social media alive, without having to worry about coming up with content or scrabbling about for a photo that will just about do.

Rolling with the Punches

There is no doubt that 2022 won’t be my best year in business so far, but I’m still here, still paying the bills, still in business, and able to roll with the punches much more effectively because of the systems I put in place and the resources I have at my fingertips.

Are you ready to build resilience into your business with your own bank of on-brand photos showcasing the magic you bring to your clients?

Headshot of Brand Photography Specialist Adèle Williams of SuperFunkyPenguin Photography. She's smiling at the camera, her long brown hair loose over her shoulders, and she's holding her professional canon camera

I’m Adèle Williams, and I founded SuperFunkyPenguin Photography in 2015.

I specialise in taking natural photos that genuinely gives prospective clients a real feel for what it’s like to work with you, creating that initial connection.

We work together to plan and design your brand photoshoot to be as effective as possible. Your portfolio of images from the shoot will be carefully crafted to align to your brand values, and includes everything you need to help you easily craft social media content and refresh your website.

Curious to know more?  Book a cuppa-and-chat by clicking here!

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