Pay Peanuts, Get Monkeys

I was once told during a temping job many years ago that if you pay peanuts, you’ll get monkeys.

It isn’t always true, of course, but if you’re not prepared to pay the full value of something and are on a bargain hunting mission, then you’re far more likely to end up with someone inept and unreliable. If you’re lucky, you may find someone very talented who doesn’t know their worth and who is seriously undercharging for their skills. They may, however, be inexperienced or not very confident in their abilities just yet.

More Than Just Nice Photos

I was confronted recently about my premium prices by someone – although she did say she understood why I charge so much: because my photos are beautiful.

She’s wrong.

There is so much more to it than that. It’s not just about taking some pretty snaps. If it was that easy, everyone would be doing it and I’d be running a different business.

Why I Charge A Premium, And Why That's Good News For You

1. You’re in Safe, Experienced Hands

Since setting up my business in 2015, I’ve invested an incredible amount of time, energy and money building up my skills, both as a photographer and a business owner.

This includes very detailed training to become a Brand Photography Expert, meaning I’m much more than just a run-of-the-mill business photographer now, and you benefit from this with the amazing packages I provide (you don’t just get dumped with a load of nice pics).

I’ve delivered hundreds of shoots across different genres since founding my business – that kind of experience doesn’t happen overnight.

Who benefits from my wide experience of shoots, my skills, knowledge, hard work and professional service? You do 🙂

I’m there with you every step of the way, helping, guiding, planning and providing you with beautiful, bespoke, story-telling photos, and everything you need to start using your photos.

2. Brand Photography is an investment for your business

If you want to show your audience that YOU are the professional, the expert in your field, that they should be buying from, then you need professional photos.

True, phone snaps and photos a friend has taken will get you to a certain point, but eventually you’ll get to the stage where you know you need something more.

Brand photography goes hand-in-hand with giving your website a professional refresh or rebuild and getting your branding professionally designed. It is an investment in your business which raises your profile and more easily attracts the right clients to you.

More than that, story-telling brand photography allows your audience to very easily identify with who you are and what you do, and visualise what it would be like to work with you – taking them a big step closer to booking with you.

As a certified Brand Photography Expert, I’m very well placed to capture the very images you need.

3. You receive great value for money

Having a bespoke bank of brand photos at your fingertips is a brilliant time-and-hassle-saving resource. They show the world the professional you are & the magic you bring to your clients’ lives in a way that really resonates with them. As a consequence, your business also gets the boost it deserves!

A photoshoot with me is far, far more than just a bunch of headshots. It’s much more than just the photos.

You receive a tailored service to carefully craft your photoshoot around your specific needs. And after the shoot, you receive everything you need (and more!) to get up and running with you images straight away. No stress, no faff, no overwhelm.

4. This is a business, not a hobby

Like every business I have running costs, including quite hefty equipment costs. I work hard to consistently improve my skills so I can continue to provide you with the best service possible. I take running SuperFunkyPenguin Photography very seriously (though of course I love to have fun with it too), and anyone who knows me will tell you I don’t do things by halves.

I love my job, and I’m not playing at this. It’s not a hobby, and as such it needs to pay for itself and it needs to pay me too. That’s business.

5. I choose to work with people who value what I offer

Back when I first started out I was that inexperienced, unconfident person with an untrained talent. The kind of person I mentioned at the start of this post, in fact. I charged an embarrassingly low fee. I was running at a massive loss, but hadn’t yet learned about business costs or charging my worth.

True, I did meet some nice people along the way, but they were far outweighed by the clients who didn’t value my skills. And the problem, I now realise, was that the people I was attracting didn’t value professional photography at all. And that’s fine, everyone has different opinions and priorities.

As soon as I started charging my worth however, something magical happened. The people who don’t value my skills and what I bring to their lives completely evaporated. Now I only work with wonderful clients who “get it” and are delighted by the service I provide. Many are repeat clients, many recommend me to their friends and colleagues.

It’s a wonderful feeling, and everybody’s happy!

Premium Price, Premium Service, Peace Of Mind

Put simply, you pay a premium price for a premium service, and all the peace of mind that comes with it.

Are you ready to be properly taken care of and provided with a great bank of professional story-telling photos that showcase the magic you bring to your clients lives? Photoshoot prices start from £950, but having a chat with me about options is free, and there’s no obligation, pressure or uncomfortable sales pitch!

Because I’m passionate about supporting small business owners to be the face of their business, I offer completely interest-free payment plans to help you give your business the boost it deserves, too.

I’m Adèle Williams, and I founded SuperFunkyPenguin Photography in 2015.

I specialise in taking natural photos that genuinely gives prospective clients a real feel for what it’s like to work with you, creating that initial connection.

We work together to plan and design your brand photoshoot to be as effective as possible. Your portfolio of images from the shoot will be carefully crafted to align to your brand values, and includes everything you need to help you easily craft social media content and refresh your website.

Curious to know more?  Book a cuppa-and-chat by clicking here!

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