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Female model sitting on a wooden box in front of a white wall. She’s looking up and off to the side, thoughtfully. Black and white image by Adèle Williams photographer, under the guidance of Paul Wilkinson.
Business

Outgrowing DIY: When Your Business Needs Expert Eyes

Why I invested in expert mentoring to keep growing my skills, and what it taught me about backing yourself with the right expert support.
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Business

Understanding Mini Branding: A Comprehensive Guide

Discover what mini branding is, who a mini brand shoot is for and how a focused collection of professional images can help your business stand ...
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Business

The Role of Photography in Branding

Discover the role of photography in branding, from building trust and showing your personality to creating consistent, authentic visuals that tell your brand story across ...
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A lady sits in the background writing notes, amidst a sea of green plants. Photo taken by Adele Williams photographer.
Business

When Did You Last Reconnect With Your Business?

When you're deep in the day-to-day, it's easy to lose sight of why you started. Here are three questions to help you reconnect - and ...
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A photoshoot in action - Photographer Paul Wilkinson captures a photo of model Lee, while Sarah Wilkinson holds the reflector. Image shows the back of Paul, Sarah holding the reflector, and Lee well lit, in a strong stance in the middle. Image taken by Adele Williams, SuperFunkyPenguin.
Business

The Joy of Investing in Your Business

When did you last invest in yourself and your business? Here’s what I’ve been up to - and why I think it’s the best thing ...
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black and white headshot of Adele Williams photographer, looking concerned.
Business

The “Should Trap”: Why Authenticity in Marketing Matters

There's a form of self-sabotage that doesn't look like sabotage at all. It looks like professionalism. Fitting in. Doing things properly. It's called the should ...
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several rows of bright red and gold empty theatre seats, by Adele Williams photographer
Business

Is Your Online Presence Losing You Referrals?

If most of your clients come through word of mouth referrals or from meeting you in person, you’re probably running a trust-based business. And that’s ...
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A gallery of story-telling photos showing small business owners in their element, working and finding joy. By photographer Adèle Williams, SuperFunkyPenguin.
Business

Why Bother With Social Media? A Small Business Reframe

Social media feeling like a waste of time? You're not wrong that it's noisy - but the answer isn't to disappear. Here's a reframe for ...
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A group of people enjoy an animated discussion over food at a candle-lit table. Photo by Adele Williams, founder of SuperFunkyPenguin Photo + Video.
Business

Being in the right room

Last year I said yes to almost every networking opportunity - here’s what I learned about choosing the right room and showing up in a ...
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Al hosting a workshop, with participants busily interacting, as part of Write Club's brand photoshoot in Bristol, by Adèle Williams, Photographer SuperFunkyPenguin Photo + Video
Business

How Business Photography Can Boost Your Brand Image

Professional business photography does more than make your website look good—it strengthens your brand image, builds trust, and helps you stand out in a crowded ...
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Selection of photos from Society of Photographers Convention 2026. 5 images showing masterclasses, groups of people, photo walk.
Business

Stepping Sideways to Move Forwards

Burnout doesn’t always call for stopping completely. Sometimes the most powerful reset comes from stepping sideways from work - learning, reconnecting, and refuelling creativity without ...
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Street Photography: man waits at a bus stop while a bus drives past. Taken by photographer Adèle Williams, SuperFunkyPenguin
Business

How Street Photography Shaped My Brand Photography

My work has always been rooted in observation. The technical skills came later, but the foundations were laid by walking around, seeing things, and capturing ...
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Portrait of Brand Photography Specialist Adèle Williams (Photographer) from SuperFunkyPenguin. Adèle is on the phone and has a laptop and camera with her.

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