The Trouble With Standing Out

They Called Me "Feisty"

Before I set up my photography business, I was a systems engineer. Actually, I was an engineering manager, which basically meant I didn’t get to do any of the fun stuff.

Standing Out

Engineering. You don’t need me to tell you it’s a male-dominated world, right?

I stuck out like a sore thumb.

There is no “hiding in the back of a meeting” when you’re the only woman there. There’s no “popping to the cafeteria for a quiet lunch”, because everyone knows who you are.


They called me “feisty”. It wasn’t a complement. Now, I’m not a pushover by any means, but I was hardly a battle-axe who strode into work every day and put everyone in their places.

I worked hard to form good relationships between the team I led and the teams we worked with. Most of my day was spent talking with people and working through the problems and challenges they faced.

The trouble was, just by being different, and standing out – and not being afraid to have my voice heard – I was labelled as Feisty.

Lessons Learned

Over time I learned to embrace the fact I stood out. By not trying to hide away, but instead making the most of the fact I “stood out”, I came to the attention of a few directors and senior managers, which definitely helped boost my career.

A Challenge for Female Business Owners

Did I enjoy standing out in my engineering job? To be visible and scrutinised every day? No, not particularly.

As women, we receive conditioning from a young age, to take up less space, not rock the boat, not speak out. “Boys will be boys”, but girls should be quiet people-pleasers.

So when we set up our own businesses, doing what we love, we’re suddenly thrust into a position where blending in with the crowd is the exact opposite of what we need to be doing in order to reach the very people we can best serve.

Looking back, I now feel incredibly fortunate to have had my experiences at my engineering job. It certainly gave me first had experience of how stepping up and owning it can be the best thing you can do.

How Brand Photography Can Help

Now I strive to stand out and show the world who I am and what I do. But this time, I do it on my terms, and I help other female business owners to do the same.

A bank of story-telling images which really resonates with your audience can do a lot of the hard work for you. By positioning yourself as the face of your business you’re making yourself visible in the best possible way – showcasing who you are and what magic you bring to your clients’ lives – reaching the people you need to reach.

A brand photoshoot is a fun experience (no, really!). We work together to capture the images you need to market your business, and your photos enable you to show up in a professional way every day.

Ready to Step Up and Stand Out?

Are you ready to be seen as the face of your business, on your terms? Then let’s chat!

Disclaimer: This ISN’T a pushy sales call. I’m a photographer, not a salesperson! This is a simply a
friendly chat to see if we’re a good fit for each other.

I’m Adèle Williams, and I founded SuperFunkyPenguin Photography in 2015.

I specialise in taking natural photos that genuinely gives prospective clients a real feel for what it’s like to work with you, creating that initial connection.

We work together to plan and design your brand photoshoot to be as effective as possible. Your portfolio of images from the shoot will be carefully crafted to align to your brand values, and includes everything you need to help you easily craft social media content and refresh your website.

Curious to know more?  Book a cuppa-and-chat by clicking here!

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