The Power Of Photography

Has a gorgeous photo of a beautiful view ever caught your attention while you’re scrolling through social media?

Did it make you stop and pause for a minute contemplating how wonderful it would feel to be there right now? (Maybe you could almost feel the sun on your face, and the fresh air in your lungs).

That’s the power of photography. It can transport us to another place, to different possibilities.


It’s not just aspirational holiday destinations, either!

A funny thing happens when your ideal client sees an image of you being your authentic self. Perhaps it’s an image of you working with someone, maybe it’s a photo of you hard at work behind the scenes.

Experiencing these story-telling photos, your ideal client starts to visualise what it would be like to work with you. They have a clearer picture of the work you do and how you can help them. They’re momentarily transported to a future possibility of working with you – and how great that would be for them.

(Remember, by definition your ideal clients are the people who love what you do, and really want to work with you – they are out there! You just need to get your message across in the right way that they’ll realise you’re the person they’ve been looking for).

Building Trust

Stock photography doesn’t have the same effect. It may look pretty, but it’s doesn’t speak the emotion of what it would be like to work with you. It’s bland, and it doesn’t do a very good job of explaining the experience they would have with you.

This is where having your own set of story-telling photos comes into it’s own. They are a phenomenal way to get your message across to your audience very genuinely – and very efficiently!

How many times have you stopped scrolling and read the details because an image caught your eye? And how many times have you stopped to read a bunch of text on its own?

Your audience will start to get to know you through the story you’re showing them through your brand photos. They build a bigger picture in their mind, and they feel it in their hearts if you’re right for them. This is how the journey of trust in you and your business begins, and it’s a very powerful tool.

The Journey

Are you ready for your audience to begin their journey with you?

Then you’re ready for your own journey into brand photography to begin. Let’s chat!

I’m Adèle Williams, and I founded SuperFunkyPenguin Photography in 2015.

I specialise in taking natural photos that genuinely gives prospective clients a real feel for what it’s like to work with you, creating that initial connection.

We work together to plan and design your brand photoshoot to be as effective as possible. Your portfolio of images from the shoot will be carefully crafted to align to your brand values, and includes everything you need to help you easily craft social media content and refresh your website.

Curious to know more?  Book a cuppa-and-chat by clicking here!

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The Snapshot
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