What IS Your Brand

The chances are, if you’re in business, you’re bombarded by “everything branding”. Brand experts, brand designers, brand marketing experts, brand photographers. (Ahem).

But What Exactly Is Your Brand?

It’s easy to fall into the trap of thinking your brand is a logo.

But it’s so much more than that!

In fact, I’m a firm believer that if you run your own small business, if you’re an entrepreneur or freelancer, then YOU are your brand.

Yes, you.

A brand is something that makes a business easily identifiable. It makes that business stand out, so when people encounter that brand they instantly recognise it.

By stepping up and being the face of your business, you are your brand – your brand is you. And that’s important.

The Face Of Your Business

By being seen as the face of your business, your audience starts to get to know you a little bit. They start to build trust with you. Through becoming familiar with you and seeing what you’re all about, they start to gauge whether you’re a good fit for each other.

I’ve noticed a side-effect of this is that there are no uncomfortable “sales calls”. By being present, the enquiries you receive already “get you”. They already know what you’re about and are genuinely keen to find out more, to find out how they can work with you.

Delve Deeper

Understanding your core values, who you best serve and how you help them – what problem you solve or in what way you enhance their lives – bring a much more rounded understanding to your brand.

The clearer you are on the fundamentals of your own business, the clearer your key messaging will be, and the more you’ll stand out.

A brand photoshoot with me involves some thought, some digging, to the core of your business, so we can reflect this effectively in your bank of story-telling photos.

Making Your Life Easier: Your Brand Photoshoot

Showing up consistently as the face of your business can be exhausting though. Finding the right images to use, thinking up content. It can be a real time drain.

As well as showcasing who you are and what you’re all about in a really professional and effective way, your bank of images will also save you time. No more scrabbling about for a half-decent pic that “will do”.

All your content, your website, your printed material, will be consistent and professional- and hassle free! You have everything you need to get up and running with your images, and all your images in one place.

The Brand Image

Of course, working with a professional graphic designer who specialises in branding for small businesses will create a stronger brand image.

A graphic designer will sort your logo, fonts, colours and much more to enhance your business presence. And professionally designed branding works beautifully with professional photos! It really is the perfect pair.

For a wonderful example, check out Sue Naughton-Marsh’s new website

Ready To Show The World The Face Behind The Magic You Bring?

Are you ready to be the face of your business, to step up and Be Your Brand?

Then let’s chat!

Who Am I?

Hi!  I’m Adele Williams, Brand Photography Specialist and and I founder of SuperFunkyPenguin Photography.

I specialise in taking natural-style story telling photos that helps your audience see the magic you bring.

Curious to know more?  Book a cuppa-and-chat by clicking here!

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