How to Choose the Right Brand Photographer for Your Business

Choosing the right brand photographer for your business can feel overwhelming, but it’s a crucial step in ensuring your brand’s visual identity shines. Here’s a guide to help you navigate this important decision.

Understand Your Brand

Before diving into the search, take some time to reflect on your brand’s identity. What message do you want to convey? What are your core values? Having a clear vision will help you find a photographer whose style aligns with your brand. 

A good brand photographer will help lead you through the process of delving into the core of your brand, and will plan your shoot with you to make sure you get a great bank of on-brand images to use in your marketing and on your website.  But having some understanding of your brand first will help you identify if you’re looking for a studio photographer with vibrant backdrops, or a story-telling photographer that will help you find a venue and create visuals that highlight who you are, what you do and who you help.

Check Portfolio

A photographer’s portfolio is their visual resumé. Look for consistency in quality and style. Do they have experience with brands similar to yours? How do they capture different elements and emotions in their photos? This will give you an idea of whether their aesthetic matches your brand’s vision.

And most importantly: does their style resonate with you? Do you love what you see and want a piece of the action?!

Experience Matters

Photographers with experience in brand photography will understand how to highlight your business’ unique aspects effectively. They’ll have the know-how to create images that not only look great but also resonate with your target audience.

Remember, there are many different genres of photography, and an experienced portrait or wedding photographer may not have the marketing experience and brand awareness needed to give you the best results for your business. 

Read Reviews and Testimonials

Client feedback can be incredibly insightful. Look for reviews and testimonials to get a sense of the photographer’s professionalism, reliability, and ability to deliver the desired results. Previous clients’ experiences can offer valuable perspectives. 

Meet and Communicate

A personal connection with your photographer is important. Arrange a meeting or a call to discuss your project. This will help you gauge their understanding of your needs and ensure that you’re on the same page. Good communication is key to a successful collaboration, and if you meet your photographer and feel like there’s a real connection there – that you have a rapport with them – you’ll feel much more relaxed and comfortable during your shoot, which will create more effective images to market your business.

Evaluate Their Creativity

Your brand is unique, and your photos should be too. A good brand photographer should bring creative ideas to the table. Discuss your project and see if they offer innovative suggestions that align with your brand’s vision. Fundamentally, it shouldn’t be you doing all the work. Your photographer should be flooded with inspiration and have lots of ideas to share with you about what you can include in your images.

Detail shot of earrings and necklace on a white background, with artists pencils, paintbrushes and paint tubes, as part of Eyres Jewellery's Brand Photoshoot in Congresbury with Adèle Williams, Photographer, SuperFunkyPenguin Photo + Video

Consider Logistics

Discuss the logistics of the shoot. Where will it take place? How many photos do you need? What’s the timeline for delivery? Make sure the photographer can meet your requirements within your desired timeframe, and if you’re unclear on location, number of images and other logistics, your photographer should be able to help and advise you – they are the one with the expertise and experience, after all.


Understand the photographer’s pricing structure. Ensure there are no hidden costs and that their services fit within your budget. Remember, the cheapest option isn’t always the best. Investing in quality photography is investing in your brand’s image. Don’t be afraid to broach the subject of budget, and do be aware that many photographers offer payment plans.  Brand photography truly is an investment, and may not be as pricey as you think.


If you’re not yet ready to invest in a full brand shoot, many photographers offer the budget option of a minishoot.  Not only will this get you up and running with your first professional photos, but it will give you a better idea of the photographer’s working style and the quality of their work. It’s a great way to see if they’re the right fit before committing to a larger project.

Final Decision

Choose a photographer who not only meets all the above criteria but also makes you feel confident and comfortable. A good relationship with your photographer will lead to much better results, and perhaps even a longer-term collaboration.

By following these steps, you’ll be well on your way to finding the right brand photographer who can help bring your business’ vision to life through stunning visuals.

Need help? Let's chat!

Hi, I’m Adèle, the founder of SuperFunkyPenguin Photo + Video. With a passion for capturing the unique essence of brands, I strive to create images that tell a story and resonate with your audience. Whether it’s through vibrant photos or compelling videos, I’m here to help your brand shine. Let’s create something amazing together!

I’m Adèle Williams, and I founded SuperFunkyPenguin Photography in 2015.

I specialise in taking natural photos that genuinely gives prospective clients a real feel for what it’s like to work with you, creating that initial connection.

We work together to plan and design your brand photoshoot to be as effective as possible. Your portfolio of images from the shoot will be carefully crafted to align to your brand values, and includes everything you need to help you easily craft social media content and refresh your website.

Curious to know more?  Book a cuppa-and-chat by clicking here!

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