As spring edges rapidly into summer, life “post covid” is starting to take shape.
Festivals and events that last happened two or three years ago are making a very welcome reappearance, and this weekend we had the pleasure of The Wrington Beer Festival! (A big thank you, and well done to the event organisers – it was a lot of fun!!)
As a sponsor, I receive tickets to the Sponsor’s Event which kicks off the festival, and involves an hour of free “sampling” of the beers and ciders on offer, whilst chatting and socialising with other local-business-owner-sponsors.
A Different Approach To Marketing
Now, I don’t really want it said that I spend my marketing budget on beer. However, I do have a bit of a different approach to paid marketing.
I don’t do “paid for” advertising on social media for example – I’d much prefer to support local causes instead. So I sponsor several events around the village throughout the year (the Beer Festival being one of them). In the last year, I’ve supported a local amateur dramatics production and the Wrington Fair Week as well – although I’m away during the actual celebrations.
Why is this important?
Instead of lining the pockets of the rich-powerful-and-dubiously-moralled, I’m helping and supporting real people within my community: contributing in my own small way to making things just that little bit better.
In return, the people within my community hear a little bit about me, what I do, and how I might help them in the advert that goes into the programme. (Plus there’s the whole beer thing…)
All too often we think we believe we have to cast our nets far and wide, but in reality, our next client might be on our doorsteps. And by working with and for other local businesses, we’re supporting our communities in a different way.
Spending my marketing budget in this way means I’m keeping things local. It’s also a lot more fun than social media advertising, and I get to have some really great, in person, conversations with actual real people!
Below is a fun little video I put together of the highlights of the Wrington Beer Festival. It’s all shot on my iPhone, and admitedly I was a little tipsy at the time.
I’m Adele Williams, and I founded SuperFunkyPenguin Photography in 2015.
I specialise in taking natural photos that genuinely gives prospective clients a real feel for what it’s like to work with you, creating that initial connection.
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