Capturing the essence of your company through photography can make a significant impact on your brand’s perception. Here are some top tips to help you get the most out of your company photography:
- Stop Hiding: Be the Face of Your Brand People connect with people, not logos. Showcasing the real faces behind your brand builds trust and relatability. Step up and be seen in your brand photos to weave your personal story into your business presence.
- Think Beyond Headshots While headshots are important, storytelling photography is much more powerful. Capture a variety of shots that include behind-the-scenes moments, product details, and the workplace environment to make your brand visually appealing and engaging.
- Plan Ahead Don’t wait until the last minute to book your shoot. Schedule your photography session 3-6 months in advance to ensure you have ample time to plan and align with your graphic designer or web developer. This foresight ensures that you’ll have professional images ready when you need them.
- Incorporate Your Brand’s Personality Use props, settings, and colours that reflect your brand’s personality. Whether it’s a casual café meeting or a formal office setup, your photos should resonate with your brand’s values and aesthetics.
- Capture Authentic Moments Authenticity trumps perfection. Candid shots that capture real emotions and interactions can tell your brand’s story in a way that staged photos can’t. Let your team’s unique personality shine through in every image.
- Seasonal Themes Utilise the changing seasons to keep your imagery fresh and relevant. Each season offers unique opportunities to showcase different aspects of your brand, from cosy winter settings to vibrant summer scenes.
- Professional Guidance If you’re unsure about what you need, don’t hesitate to ask for help. A professional photographer can guide you through the process, from planning your shoot to choosing the right outfits and props. They can help you figure out the best way to visually represent your business.
- Overcome Camera Shyness If the idea of a photoshoot feels daunting, remember that a professional photographer will work to make you comfortable. They’ll guide you through the process and ensure the experience is enjoyable, resulting in genuine and relaxed photos.
- Prepare Like a Pro Before your shoot, clearly define your goals and the message you want your photos to convey. Coordinate your wardrobe and props to ensure consistency with your brand image. Consider logistical details like location, timing, and any necessary permits.
- Use High-Quality Images Across Platforms Ensure that your professional images are utilised across all your digital platforms – website, social media, email marketing, and blogs. Consistency in visuals helps build brand recognition and trust.
By following these tips, you can create a compelling visual narrative that truly represents your company and resonates with your audience.
Ready to capture the essence of your brand? Let’s make your next photoshoot a success!
My work with John West Contractors Ltd
John West Contractors Ltd is a family run building contractors based in Weston-Super-Mare. They were in the process of looking to completely overhaul their website, and needed fresh, up to date and professional imagesto show potential clients the kind of work they carry out, and the care and attention to detail they put into their projects.
I worked with John West over a period of months, with two half day and one full day shoot across multiple locations.
In this way we were able to capture photos for their website of their head office in Weston Super Mare – including details like the wind turbine which powers the site, as well as the team members – and visited several building sites and completed sites.
I captured a comprehensive and varied bank of images to tell the visual story of how the team work, and the high standard projects are finished to.
I thoroughly enjoyed my time working with John West, and I collaborated with Anorak Cat Web Design to ensure we captured all the photos needed for John West’s beautiful new website.
Need help? Let's chat!
Hi, I’m Adèle, the founder of SuperFunkyPenguin Photo + Video. With a passion for capturing the unique essence of brands, I strive to create images that tell a story and resonate with your audience. Whether it’s through vibrant photos or compelling videos, I’m here to help your brand shine. Let’s create something amazing together!
I’m Adèle Williams, and I founded SuperFunkyPenguin Photography in 2015.
I specialise in taking natural photos that genuinely gives prospective clients a real feel for what it’s like to work with you, creating that initial connection.
We work together to plan and design your brand photoshoot to be as effective as possible. Your portfolio of images from the shoot will be carefully crafted to align to your brand values, and includes everything you need to help you easily craft social media content and refresh your website.
Curious to know more? Book a cuppa-and-chat by clicking here!