The Evolution of Brand Photography from Stiff to Spontaneous

Ever wonder how brand photography went from stiff and formal to candid and cool? Let’s walk through this fascinating evolution.

Back in the day, brand photos were like a straight-laced suit – proper, predictable, and a bit dull. Picture perfect product shots, serious corporate headshots – it was all about showing, not connecting.

Then, things started to change. Brands began to flirt with aspirational photography – glossy, dreamlike images that whispered, “This could be you.” It was catchy but still lacked a certain… spark.

Enter the era of authenticity. Today, brand photography is like your favourite coffee shop – real, inviting, and full of stories. It’s not just about looking good; it’s about feeling right. We’ve swapped polished for personal and staged for spontaneous.

This journey mirrors our own shift from valuing perfection to celebrating realness. In a world of endless filters, authentic stories are the real head-turners.

So, what’s next in this ever-changing world of brand photography? One thing’s for sure – it’s never been more exciting to be in the picture.

Ready to snap into this dynamic future? Let’s make your brand’s photos not just seen, but felt.

Case Study: Sue’s Authentic Brand Showcase

Sue Naughton-Marsh’s brand photoshoot was a dynamic blend of her workshops and podcast. Split into two parts, the first captured a workshop event, presenting Sue in her natural element. Transitioning to Sue’s home, various locations, including her recording studio and garden, highlighted the core values of her business – calmness and focus.

Collaborating closely with graphic designer Kayleigh Lloyd ensured a seamless alignment with Sue’s brand. The result? A vibrant collection of authentic images, exuding Sue’s positivity and business essence. This case study highlights the impact of strategic planning and collaboration in creating brand photography that truly represents the heart of a business.

Keen to explore where your brand fits in this evolving picture? Let’s connect and craft a visual story that’s uniquely you.

Like what you’ve read here and want more? Join my mailing list here and receive a free download to help you SHINE online!

I’m Adèle Williams, and I founded SuperFunkyPenguin Photography in 2015.

I specialise in taking natural photos that genuinely gives prospective clients a real feel for what it’s like to work with you, creating that initial connection.

We work together to plan and design your brand photoshoot to be as effective as possible. Your portfolio of images from the shoot will be carefully crafted to align to your brand values, and includes everything you need to help you easily craft social media content and refresh your website.

Curious to know more?  Book a cuppa-and-chat by clicking here!

Scroll to Top

The Snapshot
- join the List -

Sign up for ideas, tips and thoughts to help you better connect with your potential clients online.