SmallBiz100 Announcement

It’s been tough to keep this quiet, but as the announcement was made publicly on Friday 26th August, I’m over the moon to be able to share the news that SuperFunkyPenguin Photography has been selected as one of the 100 businesses being showcased in the run up to Small Business Saturday.

In fact, the official words are:

I’m utterly thrilled and, if I’m honest, a bit stunned that SuperFunkyPenguin Photography has been chosen to be part of this year’s SmallBiz100 line-up, which showcases impressive, independent businesses from across the nation.

So many worthy and amazing businesses apply each year, and to see my little business that I’ve grown from nothing and worked so hard on featured this year is so utterly unexpected, but really wonderful. I had to read the email 6 times to make sure!!

A bit about SuperFunkyPenguin Photography

My business, SuperFunkyPenguin Photography, founded in 2015 by me, brand photography expert Adèle Williams. At its core, SuperFunkyPenguin Photography helps female business owners to showcase who they are and what magic they bring to their clients’ lives, through wonderful storytelling images.

“It’s fantastic to celebrate small firms just like SuperFunkyPenguin Photography as part of our 10- year anniversary of the campaign,” said Michelle Ovens CBE, Director of Small Business Saturday UK.

To find out more about SuperFunkyPenguin Photography, visit

What is Small Business Saturday?

Now in its tenth year in the UK Small Business Saturday will return on 3 December 2022, with a mission to support and celebrate the UK’s 5.5 million small businesses, particularly as they face mounting economic challenges over the winter.

“Over the past decade we have been able to spotlight dynamic businesses from across the nation, who remind us of the incredible tenacity and determination of small firms in this country. It’s brilliant to have SuperFunkyPenguin Photography in this year’s SmallBiz100 line-up.”

A grassroots, not-for-profit campaign, Small Business Saturday first came to the UK in 2013, has grown into an iconic campaign celebrating small business success and encouraging consumers to ‘shop local’ and support businesses in their communities.

The campaign was originally founded by American Express in the U.S. in 2010, and the brand remains the principal supporter of the campaign in the UK.

On Small Business Saturday customers across the UK go out and support all types of small businesses, from independent shops and restaurants to small service and b2b based businesses like accountants and digital marketeers. Many small businesses take an active role in promoting the day by hosting events and offering promotions.

Over the time the campaign has run in the UK it has engaged millions each year, with combined spend on the day topping over £1 billion.

Small Business Saturday attracts huge attention on the day itself, with an impact that lasts all year. Last year the campaign trended at number one in the UK on Twitter, with the Prime Minister, leader of the opposition and the Mayor of London among those publicly supporting the campaign. Over 90% of local councils also supported the campaign.

To get involved in Small Business Saturday UK visit – 

SuperFunkyPenguin Photography will be profiled by the campaign on 1st December as part of the 100-day countdown to Small Business Saturday UK.

If you’d like a chat with Adèle, click below

I’m Adèle Williams, and I founded SuperFunkyPenguin Photography in 2015.

I specialise in taking natural photos that genuinely gives prospective clients a real feel for what it’s like to work with you, creating that initial connection.

We work together to plan and design your brand photoshoot to be as effective as possible. Your portfolio of images from the shoot will be carefully crafted to align to your brand values, and includes everything you need to help you easily craft social media content and refresh your website.

Curious to know more?  Book a cuppa-and-chat by clicking here!

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