Whatever business you run, your clients are coming to you for the magic you bring to their lives. In this respect, you are your unique selling point, and the most effective way to show your audience what you’re all about is by putting yourself out there as the face of your business.
Being the face of your business can be a daunting prospect for many female business owners, especially as most of us have been conditioned from a young age to take up as little space as possible, never rock the boat, and fit in rather than stand out from the crowd.
But if we never put ourselves out there, how will we catch the eye of our ideal client? How will we start that journey of trust-building?
Another trap female business owners often fall into (and I’ve done this myself!) is waiting. Waiting for everything to be “perfect”.
This might mean we’re waiting to drop a dress size, waiting to feel more confident, waiting to have more time.
The Magic of YOU
Have you noticed how curious (or nosy) humans are? We like a good story. We like to see the face behind the magic – the product or service you’re offering. We like real, human connection.
The interesting thing is, we are our own biggest critics. We see things about ourselves that no one else does. By definition, our ideal clients love us just as we are, for who we are and what we bring to their lives.
By seeing who you are and what you’re all about, you’re allowing your audience to grow that interest in you and what you do. You’re not just a faceless brand hiding behind a logo. You’re not a mysterious face in a bland headshot.
The best part is: you’re perfect just as you are, right now.
Yes, you will change over time, but by waiting, you’re only holding yourself and your business back. Just think how far you’ve come in the last 12 months. How far could your business go in the next 12 months if you stopped holding yourself back and waiting…?
The Magic of Brand Photography
Your brand photoshoot is specifically designed around you and tailored to your business. Your photos will showcase who you are and what you do, allowing your personality and your unique quirkiness to shine through.
It is one of the easiest and most effective ways of putting yourself out there, with consistency, in front of your audience – with the least amount of stress and hassle.
Having a bank of on-brand images enables you to show up looking your professional best every day, showcasing what you do, who you work with, what tools you use – engaging, educating and entertaining your ideal clients.
Your images make content creation much quicker and easier too, plus you’ll have plenty of photos to give your website the much-needed refresh it deserves. This enables you to carry the consistency through all your marketing channels: social media, website, email marketing, printed material, guest blogs and articles in the media.
Wherever you’re showing up, you can do it simply, effectively and professionally by making the most of your photoshoot images.
Your face really is your fortune – just as you are right now, in all your imperfect perfectness.
Wondering how anyone has the confidence to be in front of the lens?
You’re not alone. Many of my clients are nervous about having their photos done. But don’t worry! I specialise in helping people not only feel at ease, but also have fun during their photoshoots.
We plan your shoot together in advance, so you’ll know exactly what to expect and how to prepare. I’m on had to offer help and advice in the run-up to your shoot, and you’re in safe and experienced hands on the day. We work at a comfortable pace and have a laugh along the way.
If you’re struggling right now with body confidence, do check out the workshop I’m hosting with anti-diet body image coach, Tamsin Broster. You’ll be in a safe space, with like-minded professional female business owners, learning techniques in boosting your confidence (and much more).
You can find out more here:
Ready to take the next step?
If you’re ready to take the next step, let’s talk! Click the link to book a friendly Cuppa-and-Chat call with me, where we’ll talk about your business, your photography needs, and which brand photography package would best suit you.
Disclaimer: This ISN’T a pushy sales call. I’m a photographer, not a salesperson! This is a simply a friendly chat to see if we’re a good fit for each other.
I’m Adèle Williams, and I founded SuperFunkyPenguin Photography in 2015.
I specialise in taking natural photos that genuinely gives prospective clients a real feel for what it’s like to work with you, creating that initial connection.
We work together to plan and design your brand photoshoot to be as effective as possible. Your portfolio of images from the shoot will be carefully crafted to align to your brand values, and includes everything you need to help you easily craft social media content and refresh your website.
Curious to know more? Book a cuppa-and-chat by clicking here!